Programs preparing individuals to manage the development and promotion of products and services.
How resistant the typical career paths are to automation by AI and robotics, based on O*NET task analysis.
Projected employment growth from the Bureau of Labor Statistics 10-year occupational outlook.
Median salary potential relative to the national median, indicating economic stability.
Number of distinct career paths available to graduates, providing economic optionality.
Ability to leverage AI as a productivity tool rather than being displaced by it.
These are the primary occupations linked to a Marketing degree via the NCES CIP-SOC crosswalk, with O*NET and BLS data for each.
| Occupation | Automation Risk | Job Growth | Median Salary | AI Exposure |
|---|---|---|---|---|
Marketing Managers SOC 11-2021 | 1.4% | +6% | $157,620 | Medium |
Market Research Analysts SOC 13-1161 | 61.0% | +13% | $74,680 | High |
